Physics behind the Television

Information design, typography, motion design, kinetic type

A motion-led information design experiment testing how advertising techniques like fast cuts, kinetic type & 3D visuals can work together to translate dense scientific content into something engaging and memorable. Watch: https://youtu.be/Mnc4kaQCNKc

This project considers information design in a contemporary world of attention by exploring ways to convey complex information quickly. It does so through formats such as Apple commercials.

Studying Apple’s “Don’t Blink” showed me how they employ 3D/CGI ‘product shots’, ‘a percussion-heavy soundtrack’ and ‘kinetic [type]’ (Motionographer, 2016) which work together to hold attention.

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Still from motion piece. Watch: https://youtu.be/Mnc4kaQCNKc

Apple's "Don't Blink" commercial stills

Dropping the 3D model into After Effects

Designing the Sony 1968 Trinitron. This model was a stylistic choice rather than designing a flatscreen.