About me

I’m a graphic designer & student based in London, UK.

As a young Pakistani woman, and growing up in a generation formed by trailblazing women (my great grandmother Apa Seemi and now my mother and her sisters), it was only natural for me to also flourish as a designer and creative as part of my generation. The vision of my future changed oftentimes (from an architect to an interior designer and now a graphic designer), but the many career paths I dreamt of had the same denominator all along. I finally realised that my soul belongs to the creative industry.

Before I started my Foundation studies, I had started Noor’s Notes, my stationery business. Maintaining it alongside my studies doesn’t come without challenges - I tend to place product development and content creation for Noor’s Notes on a heavy pause when I am assigned loaded academic design projects. Though, it is a sight for sore eyes when I see an overlap between my CSM projects and my small business projects!

My story

me @ Lethaby Gallery, 2024