How to Fix* Your Brain
Editorial, Information Design; Packaging Design
Designed for CSM Foundation
HOW TO FIX* YOUR BRAIN transforms the traditionally dry flowchart into an engaging self-improvement tool through cultivated style spoofing. The project challenges conventional data visualisation by replacing corporate diagrams with humorous yet valuable content about decision-making, honesty and emotional control. By adopting the visual language of pharmaceutical packaging—complete with medication leaflet, dosage instructions and side effects—the work creates an unexpectedly accessible entry point into personal development concepts. The flowchart guides users through scenarios, proving that static formats can be as engaging as digital interfaces when designed with user experience at their core.
Packaging for product (fictional)
The project's strength lies in its comprehensive system thinking, where every element maintains consistent pharmaceutical branding. Rather than creating a mere parody, the work demonstrates genuine utility through scenarios that encourage self-reflection about daily behaviours. The medication format suggests that self-improvement requires intentional practice like taking medicine, while the asterisk acknowledges that personal growth isn't guaranteed. The project succeeds by transforming intimidating corporate diagrams into approachable tools for introspection.